CSIA Disclosure

Customer Relationship Summary (Form ADV Part 3)

Corporate Disclosure Brochure (Form ADV Part 2A)

Conrad Siegel Investment Advisers (“CSIA” or the “Firm”) is an investment adviser registered with the SEC with its principal place of business in the Commonwealth of Pennsylvania. Any reference to or use of the terms “registered investment advisor” or “registered,” does not imply that the Firm or any person associated with the Firm has achieved a certain level of skill or training. CSIA and its representatives are in compliance with the current registration and notice filing requirements imposed upon SEC-registered investment advisers by those states in which CSIA maintains clients. CSIA may only transact business in those states in which it is notice filed, or qualifies for an exemption or exclusion from notice filing requirements. CSIA’s website is limited to the dissemination of general information regarding its investment advisory services to United States residents residing in states where providing such information is not prohibited by applicable law. For information pertaining to the registration status of CSIA, please contact the United States Securities and Exchange Commission on their web site at www.adviserinfo.sec.gov and/or the state securities law administrators for those states in which CSIA is registered. A copy of CSIA’s current written disclosure statement discussing CSIA’s business operations, services, and fees is available from CSIA upon written request.

Plansponsor Retirement Plan Adviser of the Year

To be eligible to be a finalist, advisers had to meet the following minimum criteria: having a majority of business revenue derived from employer-sponsored retirement plans, serving as a fiduciary, being committed to fee-based compensation and using outcome-based metrics of plan success with clients.

Central Penn Business Journal: Power 100 Banking/Finance

This list was compiled by the editorial staff and leadership team at the Central Penn Business Journal. This is not a ranking. There is no score. These are the individuals who shape our communities and influence the quality of life in our region.

Central Penn Business Journal: Business of the Year

• Must be for-profit and privately held.
• Must be headquartered or have significant operations in Adams, Cumberland, Dauphin, Franklin, Lancaster, Lebanon, Perry and/or York County.
• May be self-nominated or nominated by another individual or company.

Pension & Investment: Eddy Awards

The entries will be judged on the effectiveness and completeness of their investment education messages, except where noted. These are programs that best educate about, and encourage, sound investment practices. Successful entries in all categories will be creative and will have strong identification with the plan sponsor.

Entries must include evidence of the effectiveness of the program, e.g., an increase in participation or a change in the average asset mix.

Pension & Investment: Largest Managers Outsourced Assets

Rankings are based on outsourced assets by source. Conrad Siegel specifically notes it’s ranking for defined contribution assets under management. Rankings are developed by data that is provided by each firm, mostly from numbers and information published on their Form ADV, including assets under management. Each participating advisor is then ranked alongside their participating peers.

Financial Advisor Magazine: RIA Survey (Top RIA & Fastest Growing Firms)

This annual survey is performed by Financial Advisor Magazine as a means of measuring growth among independent advisors across the U.S. Firms must be registered investment advisors and provide financial planning and/or related services to individual clients. All firms must be either independently owned or a freestanding subsidiary of another business. Data is provided by each firm, mostly from numbers and information published on their Form ADV, including assets under management. Each participating advisor is then ranked alongside their participating peers.

Financial Times: Top 401 Advisers

What are the criteria to apply?

• The advisor must have at least $75 million in assets under advisement in DC plans (as of 12/31/18)
• DC plans must account for at least 20% of the advisor’s total assets (either managed or advised)

How will the winners be determined?

Based on the data from application, and Financial Times (FT) research, FT runs each applicant through a proprietary scoring methodology. Criteria includes DC AUM, DC AUM growth rate, specialization in the DC business, years of experience, industry certifications and compliance record.

PLANADVISER Top Retirement Plan Advisers

This designation recognizes the top retirement plan advisers in the industry based on quantitative measures. To be listed, advisers had to have a minimum requirement of 50 plan clients or retirement plan assets under advisement of $400 million or more.

After meeting the minimum plan or asset count, advisers are highlighted if they have what was designated as a special focus in any particular plan type. This means, 91% – 100% of clients that are 401(k) plan sponsors, or 10 or more 403(b), 457, nonqualified, DB, cash balance, SEP, SIMPLE or MEP/PEP plan clients.

Plan Sponsor Council of America Signature Awards

PSCA’s Signature Awards recognize excellence in retirement plan communications to both plan sponsors and plan participants. Effective education and communications are key to helping employees understand why saving is important, how much to save, and how to be better prepared for retirement. Campaigns that are creative and go beyond the basics of education are worthy of recognition as they ultimately contribute to the retirement security of American workers.

CNBC FA 100

CNBC enlisted AccuPoint Solutions to assist with delivering CNBC’s Top 100 RIA Firm Rankings (Registered Investment Advisors – RIA’s).

The methodology consisted of first analyzing a variety of core data points from AccuPoint’s deep database of information. This analysis resulted in returning a list of RIA’s meeting our criteria. We then applied weighted categories to rank the firms, ultimately defining a list of the Top 100.

The primary data points used in the analysis were reviewed, either as a minimum baseline or within a range, eliminating those firms that did not meet our requirements. Once the initial list was compiled, weightings were also applied accordingly. These data points included:

• disclosures
• number of years in the business
• number of employees
• number of Investment Advisors registered with the firm
• the ratio of Investment Advisors to total number of employees
• total assets under management
• total accounts under management
• number of states where the RIA is registered
• country of domicile

National Association of Plan Advisors’ (NAPA’s) Top DC Advisor Teams

Criteria: Established in 2017, nominees had to be individual advisor team/offices with a defined contribution book of business. To be considered, firms had to submit responses to an application form, including information about their practices, notably their defined contribution (DC) assets under advisement. The list is created and conducted by the National Association of Plan Advisors, an affiliate organization of the American Retirement Association, a non-profit association. No fee is charged to participate

Forbes’/SHOOK America’s Top RIA Firms

The SHOOK Process
SHOOK scours the financial services industry for nominations. SHOOK accepts advisors who meet pre-determined minimum thresholds and acceptable compliance records. As of this date, SHOOK has received nearly 36,535 nominations—advisors who meet SHOOK’s thresholds. 21,116 of these nominees have taken an online survey.

Unlike other advisor rankings, SHOOK is not a “robo-ranker”—numbers such as production and assets don’t tell the whole story, especially when much of the data is self-reported. SHOOK Research creates rankings of role models—firms that are leading the way in offering best practices and providing a high-quality experience for clients. A focus on both quantitative and qualitative factors, including telephone and in-person meetings, is imperative.

SHOOK Research is the only ranking firm that interviews firms and advisors via telephone and in person at the firm’s location.

Basic Requirements

-Minimum of 7 years as an advisor for 1 partner/principal
-Fully operational as a practice for a minimum of 1 year
-Must incorporate a fiduciary model
-Completion of online survey
-Over 50% of business must be with individuals
-Acceptable compliance record
-Quantitative Metrics

Revenues
-Assets under management—and quality of those assets
-Client-related data, such as retention rates
-Portfolio performance is not a factor; audited returns among advisors are rare, and differing client objectives provide varying returns

Qualitative Metrics

-Telephone, virtual and in-person meetings with firms (if an in-person meeting cannot be accomplished, exceptions are considered in which the interview will occur after a ranking has been published).
-Compliance records. Some “dings” can be overlooked (e.g., firm or product failure beyond the scope of an advisor’s due diligence; the older a ding, the less we look). Since there are many gray areas, the SHOOK team is willing to listen to a firm that is willing to stand behind the advisor with written support.
-Firms that provide a full client experience: Service model; investing process; fee structure; breadth of services (e.g., liabilities and other wealth management services)
-Credentials (years of service can serve as proxy)
-Use of team and team dynamics
-Community involvement
-Discussions with management, peers, competing peers

U4/Compliance Issues

The following conditions will be considered in order to lessen weightings infractions:

-Infractions that are denied or closed with no action
-Complaint arose from a product, service or advice initiated by a previous advisor or another member or former member of team
-Length of time since complaint
-Complaints related to product failure not related to investment advice (some limited partnerships, adjusted-rate securities, etc.)
-Complaints that have been settled (must be proven) to appease a client who remained with the advisor for at least one year following settlement date
-Complaints that are proven to be meritless
-Actions taken as a result of administrative error or failure by firm

Once an advisor’s compliance rating falls into a tenable category, the following conditions must be met:

-An advisor’s rating must be among SHOOK’s highest qualitative measures including in-person interview
-Letters of recommendation

Ranking Algorithm
The algorithm is designed to fairly compare the business practices of a large group of firms based on quantitative and qualitative elements. Data are weighted to ensure priorities are given to dynamics such as preferred “best practices,” business models, recent business activity, etc. Each variable is graded and represents a certain value for each measured component. These data are fed into an algorithm that measures thousands of firms against each other.

Methodology website: https://www.forbes.com/sites/rjshook/2022/10/25/methodology-americas-top-ria-firms-2022/?sh=2e46795417d9