Conrad Siegel Reveals New Brand
Firm Unveils New Logo and Launches Updated Website As it Plans for Growth
Harrisburg, PA – January 31, 2018 – Conrad Siegel Actuaries and Conrad Siegel Investment Advisors, delivering comprehensive employee benefits and investment advisory services, today announced a company-wide rebrand, unveiling a new name, logo and website.
Previously known as Conrad Siegel Actuaries and Conrad Siegel Investment Advisors, which distinguished the firm’s two primary divisions, the firm will now be referred to as Conrad Siegel. The united brand will provide a more cohesive experience for the firm’s valued clients.
In 1963, Conrad (Connie) Siegel founded Conrad M. Siegel, Inc., as a fee-only actuarial consulting firm. Over the last 50 years, the firm has expanded its services and expertise to include customized pension, healthcare benefit, and defined contribution plans, including 401(k). In 2002, the firm further expanded its services to include investment services for both individuals and retirement plans.
The Conrad Siegel name stays true to the firm’s history and founding values, while signifying its maturity as a premier retirement, investment and healthcare consulting firm. The update reflects the firm’s comprehensive services and positions the firm to expand into new markets as the industry continues to evolve.
“When Connie first started the firm, he had one goal – to serve as a trusted partner and advocate for clients, committed to cultivating meaningful relationships rooted in transparency and high-value counsel. As a result of his clear vision, the firm has seen remarkable growth and success over the last 50-plus years,” said Mark Bonsall, President and Partner at Conrad Siegel. “The rebrand honors his legacy and elevates Conrad Siegel as a full-service, premier firm while continuing its commitment to provide high quality service to clients.”
The updated name is accompanied by a new logo that pays homage to the historic Conrad Siegel brand and represents the firm’s core values of accuracy, proactivity, responsiveness, guidance, trust, relationships, and simplifying complexities.
Conrad Siegel’s new website highlights the firm’s depth of services and its commitment to partnership and relationships over profit. Through engaging content, employers and individuals can learn more about Conrad Siegel, its values, credentialed specialists and results-driven approach.